Are you making these mistakes with your website or online marketing?

Are you making these mistakes with your website or online marketing?

In my work with over 150 businesses and organizations, I noticed a common trend: small businesses often struggle online, not because they lack great ideas or products, but because they fall into common traps:

1️⃣ Underestimating Website Value: A website isn’t just a digital business card. It should work 24/7—attracting customers, driving sales, and building credibility. Yet, many small businesses use outdated sites with poor navigation or don’t update their content regularly. Without proper web hosting and maintenance, websites can be slow, vulnerable to downtime, and prone to security risks.

2️⃣ Ignoring Online Marketing: Some businesses set up a Facebook page or post occasionally and expect traffic to flow. But without a strategy involving consistent content, SEO, email campaigns, and engagement across platforms, they’re missing opportunities to convert online users into loyal customers. This could be as little as posting about experiences, events, employees, products, or services. Sharing customer testimonials, behind-the-scenes content, or updates about new offerings can also help foster engagement and build trust.

3️⃣ Not Exploring Custom Software Solutions: Relying on generic tools can hold back efficiency and hinder growth. Custom solutions can streamline processes like inventory management, scheduling, customer service, or even payroll (no more spreadsheets or endless manual tasks!). Yet, many businesses stick to what’s familiar, not realizing how custom software can save time and money.

💡 Tangible Suggestions:

🌐 Website: • Switch to managed web hosting for performance, security, and regular updates. • Ensure your site is optimized for mobile, fast loading, and easy navigation. • Regularly update content with blogs, product listings, or testimonials.

📲 Online Marketing: • Create a marketing plan with a mix of social media, email, and SEO tactics. • Build relationships through engagement and regular updates.

🛠️ Custom Software: • Identify repetitive tasks (like inventory tracking, customer follow-ups, or payroll). • Explore affordable, tailored software solutions to automate and optimize them.

Ready to take your business to the next level? Don't leave your online presence up to chance or guesswork.

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